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      Meet the team


      Sally has been hairdressing since 1992 and over the years has worked with Toni and Guy, as a member of their art team, spending one day a week in London. She also set up the Aveda Salon in The Glass Works, Cambridge and spent a year working in Sydney, Australia.

      Former extreme sports enthusiast, enjoying sky diving, snow boarding and bungee jumping, Sally has now settled in Suffolk and spends her free time socialising, eating out and dog walking.

      Sally came to the area having completed her Aveda training and practiced Aveda in London and Cambridge for many years. She is also trained in reflexology, which is where her love of the avedic philosophy and entire wellbeing has come from.

      “When I thought about opening my own salon I wanted to bring together all of the practices and elements that I liked about places that I’ve worked and leave out things I didn’t think were best for the client.

      “I am passionate about delivering an experience that isn’t a production line. It’s important to me that every moment in the salon is relaxing, and that our customers know that we genuinely care about them, their experience and how they feel about every appointment.”

      “It’s essential that I feel proud every time I walk through the door”.


      Sally and Lucie first met in 2008 when Lucie started her career in hairdressing at Toni and Guy, Cambridge and Sally helped to train her.  Lucie has worked to become a senior stylist specialising in cutting and colour working at the Cambridge Aveda salon that Sally set up in 2003.  Seeking more of a country lifestyle with her boyfriend and two rescue cats her recent move to Newmarket gave Sally and Lucie the opportunity to work together again. 

      Sally had been thinking about adding a final senior stylist to the team for a while.  So, when Lucie told her she’d be moving it wasn’t long before the pair worked out how to work together again.   Sally comments, “Lucie completes the team, having her trust and experience in the salon will allow me more time to focus on running the business.”

       Lucie adds “I’ve been working with Aveda for some years now and it’s so exciting to be working with Sally again.  I love taking the time to look after clients and Sally’s philosophy is so right for Aveda and a great salon experience.  It’s a real pleasure being able to delight customers time and time again.”

       Super kind and caring Lucie is genuinely lovely all round.  When she’s not off travelling she’ll be out having a run or fulfilling her love of gardening and pet rescue.


      Charlotte has been passionate about hairdressing forever. She completed her training in 2007 and worked for a few years in the Aveda salon in Colchester. She joined Sally for the opening of Pure Elements and after five years started her family with a bit of a bang and the arrival of twins.

      Returning to work Charlotte is committed to working with Aveda products and colour as she wouldn’t want to work with any other brand.

      “Although becoming a Mum is an incredible experience, I have been looking forward to coming back and have missed the relaxed atmosphere at Pure Elements. I particularly enjoy restyling and creating new looks for clients. Taking into consideration their lifestyle, face shape, skin tone and hair type it’s really satisfying when someone leaves the salon feeling really great about their new look.”

      Sally adds, “It’s just like Charlotte has never been away, she’s fitted right back in. Her kindness, passion and skills are a great addition to the team, it’s a real treat to have her back with us again.”


      Mum to Sally, Ann is the salon’s girl Friday. From the world of ladies’ fashion and retail Ann has a lovely soothing and calm way about her. She’s front of house and also busy in the engine room taking care of wages, accounts and admin. “I just love working with the team here, and although I am biased, I can’t wait to see Sally each morning, I’m very proud of what she has achieved here and it’s a delight to support all of them.”


      Keeping it in the family, Beth is Sally’s Niece. She loves all aspects of hairdressing and excels at wedding and hair ups. She’s a warm and caring person who has also qualified as a beauty therapist to be able to offer the full package. She loves the relaxed atmosphere at Pure Elements and wouldn’t want to be anywhere else. “I am happiest when I am busy and I enjoy the variety of hairdressing and caring for clients of all ages.”


      Described as playful, affectionate, lively, keen and sociable. Also affectionately known for snoring and grunting and has the motto “love the one you’re with”. Thai, the salon mascot is an adorable French Bulldog and he is no exception. He’s small and grey. Has distinctive “bat ears” and is very patient when he sees his treat tin. Although he has a playpen and doesn’t run free, he’s always very much part of the salon team.

      Get in touch, we’d love to hear from you 01787 373399